Welcome to the SEO ROI Calculator – the analytical tool designed to measure the return on investment for your search engine optimization (SEO) initiatives. With the ever-growing importance of online presence, understanding the financial impact of your SEO strategy is crucial for any business looking to optimize their digital footprint.
Calculation
Traffic
Starting Traffic represents the initial monthly visitor count to your website before implementing SEO strategies. It's the baseline from which traffic growth is measured.
Target Traffic is the goal for monthly visitors to your website after implementing SEO strategies within the specified growth timeframe. This figure should be higher than the Starting Traffic.
Growth Timeframe denotes the number of months over which you aim to reach your Target Traffic from the Starting Traffic. It reflects the duration of your SEO campaign.
Trends
Calculation Timeframe specifies the total number of months over which the ROI and other metrics are calculated. This may extend beyond the SEO Period to observe long-term effects.
Hang Time is the number of months the Target Traffic level is maintained after reaching it. This phase follows the Growth Timeframe and precedes any decay in traffic.
Decay Rate is the percentage decrease in traffic per month after the Hang Time ends, representing a gradual loss of traffic if no further SEO efforts are made.
Investments
SEO Cost is the total expense for SEO services per month. This investment is made to improve website traffic and overall search engine rankings.
SEO Period is the duration, in months, for which SEO services will be paid. This period could coincide with the Growth Timeframe but can vary depending on the strategy.
Profits
Conversion Rate is the percentage of website visitors who complete a desired action (e.g., making a purchase, signing up). It is used to estimate the value generated from additional traffic.
Conversion Value is the average revenue generated from each conversion. It helps in calculating the financial impact of increased traffic and conversion rates.
Result
Return On Investment (ROI)
Total Additional Traffic
Total Additional Profit
Total Investment
Use an SEO ROI Calculator to project earnings, track performance, and justify SEO spending with clear insights into cost-effectiveness and business impact.
