Having a keyword in the URL helps rank your webpage higher on search engine result pages (SERP) when users search for a particular keyword. A SEO-friendly URL is called a URL slug (also known as permalink), and this tool converts a blog or page title into an URL slug. An URL can only have numbers (0-9), letters (a-z and A-Z), and dash character; and no other special characters can be used.

Windows systems treat upper-case and lower-case URLs the same, while Linux (Unix) and MAC variants treat them differently. We convert all upper-case characters into lower-case URL Slugs to make it easier, and platform-independent URLs. We replace apostrophy, single quote, double quote, and any other special characters into a "-" (dash character) to make it easier to read, and search engine friendly.

A SEO-friendly URL slug is important for several reasons:

• Improved search engine visibility: Including relevant keywords in the URL slug can help search engines understand the content of the page and rank it higher in search results.
• User-friendly and memorable: A concise and descriptive URL slug makes it easier for users to understand what the page is about and encourages them to click on the link.
• Better click-through rates (CTR): A clear and attractive URL slug can increase the likelihood of users clicking on your link in search results, leading to higher CTR.
• Readability and shareability: A clean URL slug without unnecessary characters or parameters is more readable and can be easily shared, enhancing the user experience.
• Future-proofing: A well structured URL slug is more likely to remain relevant and meaningful even if the page content or site structure changes over time.

Using SEO-friendly URL slugs contributes to improved search engine rankings, user experience, and the overall visibility and reach of your website.